PEUGEOT Officially Launches Operations in Pakistan
March 3, 2022 / By Maaz Abbasi / News Pakistan
PEUGEOT Officially Launches Operations in Pakistan
PEUGEOT begins operations in Pakistan for the first time through its exclusive partner Lucky Motor Corporation.
In order to enhance employment, localization, and the local automotive sector in Pakistan, a partnership to support the establishment of state-of-the-art assembly facilities is being formed.
The release of the locally made PEUGEOT 2008 will be the first stage in the relationship.
Peugeot Launching Ceremony Video
Karachi, 12 March: With its exclusive partner Lucky Motor Corporation, the European vehicle manufacturer PEUGEOT has officially commenced operations in Pakistan for the first time in its illustrious history. The collaboration began with the opening of eight 3S stores in six cities, as well as a state-of-the-art automobile assembly plant in Pakistan.
Lucky Motor Corporation is a subsidiary of the Younis Brothers Group, with a five-decade history of earning significant market share in the Pakistani automobile sector and setting new standards in terms of product offering and customer service. With the launch of PEUGEOT, the firm now aspires to give the greatest mobility options that a European brand can supply to its clients.
For over 211 years, PEUGEOT has been a pioneer in the automobile industry, guided by its brand values of Allure, Emotion, and Excellence, which reflect crisp design, intuitive driving enjoyment, and uncompromising quality. These ideals will be preserved as the brand tries to supply the market with the newest technologies and mobility solutions with its debut into Pakistan.
“We are happy with this cooperation and what it represents for the Pakistani market,” said Linda Jackson, CEO of the PEUGEOT Brand. This will be the first time a European automobile is produced in Pakistan, and we’re looking forward to collaborating with Lucky Motors to help the country’s automotive sector grow. PEUGEOT is focusing on internationalization, with the B and C segment SUV growth being a significant potential for us. This is also supported by the country’s evolving policy toward electrification, which aligns with our own approach.”
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“We are pleased to begin on this adventure in Pakistan with our new partner, Lucky Motor Corporation,” said Samir Cherfan, Chief Operating Officer, Middle East & Africa Region, Stellantis. PEUGEOT has a lot of promise and opportunity in Pakistan, and we’re excited to serve clients in this dynamic market. I’d want to take this opportunity to congratulate Mr. Muhammad Ali Tabba and Mr. Asif Rizvi for making this cooperation possible, and I’m excited to see both parties’ rise in the country.”
“Lucky Motors is ready to transform the automotive landscape of Pakistan by bringing Peugeot, the first domestically built European brand in the nation,” stated Asif Rizvi, Chief Executive Officer of Lucky Motors Company. We’re thrilled to be working with Peugeot, and we’re looking forward to being linked with Stellantis, a company that firmly believes in innovative mobility solutions.
Pakistan, with its 220 million people, presents a fantastic potential for someone to enter the industry and disrupt it. And there’s little question that Stellantis, with its 14-brand portfolio, will be the one to achieve it. Lucky Motors is pleased to be the first firm in Pakistan to manufacture and sell many brands. We are excited to begin on this journey, providing the greatest automotive solutions to Pakistan while simultaneously making significant contributions and investments to help the country’s economic and social growth.”
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The release of the PEUGEOT 2008 will be the first stage in this continued commitment to the Pakistani client. With its distinctive appearance, superior technology, and economical powertrains, the acclaimed 2008 has been a success story for the brand from its conception and distinguishes out in the compact SUV sector. It also has The PEUGEOT i-Cockpit, which has a thrilling interior design as well as a cutting-edge digital cluster and touchscreen to enhance any driving experience. The 2008 is the ideal model for Pakistani families, with 26 international awards, including the Red Dot Design Award, and a high perceived quality and value.
The e-2008 will be the next model to be released, and due to the Multi Energy Platform CMP, consumers will be able to select between a 100% electric and a thermic version. Lucky Motors Corporation will construct a variety of models locally at state-of-the-art facilities, with help from PEUGEOT, and is now investigating prospects to market numerous models by early next year.
