Alexander Buckan Is Appointed As The New Head Of Design At BMW Motorrad
September 28, 2023 / By Zunair Tahir / Automotive News
Models including the CE-02 and CE-04, as well as the future R 1300 GS, were designed by Buckan.
Design is crucial when it comes to motorbikes, you could definitely say that.
It includes much more than just design; it also considers how we engage with the machine and how it responds to us. Yes, there is a well-established “formula” for the many kinds of motorbikes, but the ones that stand out the most successfully combine useful functionality with eye-catching flair.
Undoubtedly, one of the busiest departments at motorbike manufacturers is design. Having said that, Alexander Buckan has recently been named the new head of design at BMW Motorrad.
Alexander Buckan succeeded Edgar Heinrich as CEO, who is now departing the firm after 35 years of service. Heinrich was in charge of some of the most popular bikes in BMW’s current portfolio.
He joined the BMW Motorrad design team in 2003 as a transportation designer and has been a part of it ever since.
The CEO of BMW Motorrad, Dr. Markus Schramm, expressed his joy for Buckan’s appointment as design director by underlining his love and enthusiasm for two wheels.
We are excited to introduce Alexander Buckan, a seasoned colleague and motorcycle enthusiast, as the new leader of BMW Motorrad Design. On January 1st, 2024, Buckan will begin serving as the Head of Design for BMW Motorrad.
The BMW F 800 GS, G 450 X, R 1200 GS LC, and R 1200 GS Adventure LC are just a few of the well-known vehicles Alexander Buckan created.
He was elevated to head of BMW Motorrad Vehicle Design in 2015 after enjoying early-career success. He collaborated closely with Edgar Heinrich at that time on the CE-04 and CE-02 electric two-wheeler designs.
His skills also went into the recently announced R 1300 GS, which will be officially launched on September 28, 2023, at BMW Motorrad Welt in Berlin.
We would like to thank Edgar Heinrich for his many years of exceptional service. Markus Schramm emphasised the commitment and devotion Edgar Heinrich provided to the organization in his statement.
Numerous admirers throughout the world have been inspired by his love for two-wheeled recreation. Heinrich has been employed at BMW Motorrad for 35 years and is currently preparing for retirement. He was in charge of bringing vehicles including the BMW R 1100 S, K 1200 R, and R 1200 GS to market.
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