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November 22, 2023November 22, 2023

As Of 2024, SAP Is An Official Partner Of The Mercedes F1 Team

November 22, 2023 / By Zunair Tahir / Automotive News

Prior to 2020, SAP had a lengthy relationship with McLaren. During that time, the firm supported Mika Hakkinen’s 1998 and 1999 F1 world championship triumphs as well as Lewis Hamilton’s 2008 victory.

Additionally, the business started supporting the now-defunct Mercedes Formula E team in 2018.

The Mercedes F1 team has been a SAP customer for a while, even though they haven’t had a formal business relationship. The Brackley group will now have access to innovations through the new relationship, however they will really undergo proof testing before being made widely available.

Mercedes garage with SAP branding — **Mercedes Garage With SAP Branding**

SAP, according to Mercedes, will help increase operational effectiveness, particularly in light of the cost cap and the additional layers of complexity that the FIA financial laws have brought to the functioning of an F1 team.

In order to “explore how artificial intelligence, and cloud solutions from SAP can inform and predict decisions, optimize resources, and future-proof their IT infrastructure,” the team will employ SAP S/4HANA Cloud, private edition.

SAP’s AI capabilities will enable the team to “forecast costs, predict the final budget needs, and optimize both the supply chain and stocked items accordingly” with respect to the particular constraints posed by the cost cap.

In order to “bring together a seamless view of data and systems from various sources across the organization,” the team will also make use of SAP Build and the SAP Business Technology Platform. This will aid in getting components on the track more quickly.

Toto Wolff, the team principal, stated of the new collaboration, “We have a shared heritage and commitment to innovation and improvement which will meaningfully contribute to our on-track performance.”

“We could not think of a better partner to help us improve our efficiencies in 2024 and beyond than SAP, a global leader in its field.”

“SAP has a long history of brilliant partnerships with some of the best teams and leagues across elite level sport,” said Richard Sanders, chief commercial officer of Mercedes F1.

“We are honored to be the newest to collaborate with one of the top businesses in the globe. Their skills, experience, and assistance will be essential in helping the team operate more efficiently.

Chief marketing and solutions officer at SAP and board member Julia White emphasized that F1 was the ideal setting for the business.

“F1 is among the world’s most technologically advanced sports, where small improvements have a big impact,” the speaker stated.

Given the harsh operating environments that Formula One teams face, racing offer a worldwide stage for showcasing talent and engineering prowess. But a lot goes on behind the scenes in addition to the race day spectacle.

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Hamilton Could Have Piercings, But Mercedes Will Pay A $24,500 Fine

October 3, 2022 / By Zunair Tahir / Automotive News

Lewis Hamilton will be permitted to continue wearing his nose stud at the Singapore Grand Prix due to medical need, but his team was fined $24,500 on Sunday for failing to alert the stewards.

The governing body of Formula One, the FIA, imposed the fine after Mercedes submitted a self-scrutineering form claiming that the British driver had adhered to rules by taking out all jewelry and body piercings.

“In recent times, Hamilton had the piercing removed before the match. Without asking Hamilton, the team thought he had already followed or would follow the same process for this event “the FIA stewards concluded in their decision.

George Russell Joins Mercedes F1 From 2022

September 7, 2021 / By Zunair Tahir / Automotive News

George Russell has been announced as Lewis Hamilton’s 2022 teammate after signing a long-term contract with Mercedes. Russell, 23, has been a Mercedes junior driver since 2017 and gets his opportunity after three seasons in Formula One with Williams.

Russell stated, “It’s a momentous day for me personally and professionally, but it’s also a day of mixed feelings.” “I’m both delighted and honored to be joining Mercedes next year, which is a major professional step for me, but it also means saying goodbye to my Williams teammates and friends. It’s been a privilege to work with each and every member of the team, as well as to represent the Williams name in Formula One.

“I’d be lying if I claimed I wasn’t ecstatic about the prospect of next season. It’s a tremendous chance that I want to seize with both hands. But I have no illusions about the magnitude of the task; it will be a steep learning curve.

Valtteri has established a high bar for himself, regularly producing victories, pole positions, and contributing to many championship triumphs. My goal must be to repay Toto [Wolff, Squad Principal], the team, and the board’s faith in me by ensuring that I contribute to the team’s continued success, and I want to make my new teammates proud.

Russell, who also paid respect to Williams, said, “It’s a big chance that I want to seize with both hands.” “However, I have no illusions about the magnitude of the task; it will be a steep learning curve.”

Mercedes evaluated the known quantity of Bottas – who has battled but failed to defeat seven-time champion Hamilton over the course of a season – against their emerging F1 prodigy, Russell.

In the end, they chose the man who, in addition to blazing down the grid at Williams, excelled in his one-off outing in the Mercedes last December in Bahrain when standing in for Hamilton.

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As Of 2024, SAP Is An Official Partner Of The Mercedes F1 Team

As Of 2024, SAP Is An Official Partner Of The Mercedes F1 Team

READ MORE NEWS…

Hamilton Could Have Piercings, But Mercedes Will Pay A $24,500 Fine

Hamilton Could Have Piercings, But Mercedes Will Pay A $24,500 Fine

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George Russell Joins Mercedes F1 From 2022

George Russell Joins Mercedes F1 From 2022

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