Porsche 963
Automotive News

For The 24 Hours Of Le Mans, Porsche Has Unveiled A New Livery

April 29, 2023 / By Zunair Tahir / Automotive News


The updated color scheme honors the 75th anniversary of the brand and the 100th anniversary of a race that Porsche Penske Motorsport has won a record 19 times overall with its three entries in the double-points round of the World Endurance Championship on June 10–11.

Along with the two entries for the entire season, the extra car entered in the French endure also commemorates Porsche’s birth anniversary by racing with the number #75.

There are 15 stripes in the livery, which flow from the nose to the back of each car.

Each shade honors an endurance racer and the colors it competed in throughout Porsche’s lengthy sports car history.

Livery at the 24 Hours of Le Mans for the Porsche 963 and Porsche Penske Motorsport

While the green and blue are from the 917L Martini International “hippy car” that finished second at Le Mans in 1970, the orange pays homage to the Gulf-sponsored 917Ks driven by the JW Automotive team in 1970 and 1971.

Red and yellow stripes pay homage to the Porsche RS Spyder LMP2, which won 11 outright victories and three American Le Mans Series championships from 2006 to 2008.

The dorsal fins of the three vehicles will differ in color: the #5 will be black, the #6 will be white, and the #75 will be red.

Thomas Laudenbach, head of Porsche Motorsport, said: “I have no doubt that this design will quickly win over enthusiasts.

“At Le Mans, we embraced the car designs from Porsche’s storied and renowned heritage.

Livery at the 24 Hours of Le Mans for the Porsche 963 and Porsche Penske Motorsport

“The 917 dressed as a ‘pink pig’ and the ‘hippy car’ from 1970 are two liveries that have shaped racing history and are still in demand today.

“We’re continuing this great tradition at Le Mans with our special design on the three Porsche 963,”

The tradition of Porsche sporting unique liveries at Le Mans has persisted into the present day.

The three 919 Hybrid LMP1s entered in 2015 each raced in a distinctive color, while two of the four 911 RSRs in the GTE Pro class competed in Le Mans-themed liveries in 2018.

One was styled like the ‘pink pig’ 917/20 that competed in the 24 Hours in 1971, while the other was painted in hues reminiscent of their Rothmans-sponsored 956 and 962 Group C cars from the 1980s.


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