Pakistan Is Now Proton’s Largest Export Market
April 7, 2022 / By Zunair Tahir / Automotive News
Proton is steadily extending its global presence, with Pakistan being its most important export market. According to Paul Tan, a famous Malaysian news site, the manufacturer exported 794 units to foreign markets in March 2021, with 690 of those going to Pakistan.
In March 2022, Proton sold a total of 13,028 units (in Malaysia and other countries), a 41 percent increase over the previous month, with the Saga being the best-selling model with 6,422 units. The X70 SUV was the second best seller, with 2,320 units sold in a month.
Proton has a huge market share in Malaysia, but it isn’t quite as successful in Pakistan. Slow sales, delayed local manufacture, extended delivery periods, and a resulting drop in demand are some of the causes behind this.
Proton only sold 1,233 cars in Pakistan in 2021, according to data compiled by AutoJournal.pk. Only 181 of these units were locally produced, with 1,052 being CBUs.
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Following the de-intensification of COVID19 limitations and the resulting ease of commerce with Malaysia, Al-Haj Automotive recently stated that it is scaling up local manufacture of Proton automobiles.
According to market sources, Proton now has a backlog of over 1,000 reservations, resulting in a delivery delay of up to a year for new reservations. Previous customers have been enraged by these faults, and new purchasers have been turned off by Proton.
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